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Nike Technology Rebrand


Strategy. Align Nike Technology closer to the Nike Brand and equip employees with the tools needed to consistently show up united. 

Execution. Developed a new, simplified logo with clean design elements and black and white primary colors that allowed secondary colors and imagery to pop. Launched a new website, consistent brand voice, and communications toolkit to set a new standard for design and communication in Technology.

Result. Nike Technology unveiled their new logo at a brand event, accompanied by a tag line stating Technology is and will always be “Nike to the Core.” The company finally made room at the table for its Technology department, which then set trends in communication and design that reverberated throughout Nike.



Presentation Templates



Brand Launch




Website




Presentation Samples



Other Contributors:
Maijken Gillihan – Project Managment
Lucas Burt – Copy Writing
Mark
 
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