︎

Detroit Public Theatre Rebrand


Strategy. Bring the youth of Detroit to the theatre. 

Execution. Constructed a Brand World that promised to rivet and uplift, and employed an urban and tribal logotype paired with a color palette that gives the essence of fire. Detroit Public Theatre (DPT) invites you into their tribe – the fire is lit.

Result. DPT is now selling out the majority of their shows, and plans to move to a larger venue and grow their annual production list.






Other Contributors:
Adam Bridgewater – Graphic Design
Gergana Gocheva – Graphic Design
 
cargo.site
Los Angeles, Calif.
Running on Cargo