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Aspen Financial Branding


Strategy. Create a financial brand identity that feels assured, fair, and empathetic toward the lower-middle class.

Execution. Starting with a simple, warm and modern Design POV, a multitude of logo options and design systems were created to show how the brand identity could come to life. The outocome was a strategy-driven brand identity that was relatable to the target audience.

Result. Happy client.




Design POV



Logomarks



Color



Typography



Photography Style



Website
 
cargo.site
Los Angeles, Calif.
Running on Cargo