2015 Nike Technology Maxim Awards
The Maxims, the one time a year Nike Technology employees get to look back at all the great work they have done and inspire the next round of even better work.
Strategy. Bring the Maxims awards ceremony closer to sport.
Execution. Updated the Maxims logo to be graphic and edgy, mimicked basketball court hardwood within the design texture, presented trophy-like awards, supplied jersey t-shirts, and performed a halftime show during the event.
Result. The event captured people’s attention throughout the entire Nike campus and inspired future Maxim events at the company. The Technology Maxims remained a topic of conversation for months post-event, and employees continued to wear the swag long afterwards.
Other Contributors:
Maijken Gillihan – Project Managment
Lucas Burt – Copy Writing